Alex Ancheta

Hello, I'm Alex Ancheta. I am a Senior Level Hospitality Executive specializing in F&B Operations, Marketing, Business Development, and Entertainment

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Alex Ancheta is a strategic and action oriented leader of effective marketing programs that generate revenue, boost attendance, attract sponsors, and create a positive community image. Progressive and results driven with tenacity to successfully penetrate new markets, capture market share, and accelerate corporate revenue growth. Alex Ancheta is a creative visionary who devises and executes concepts into achievable business strategies focusing on company horizons. Articulate, tactful, and diplomatic communicator and negotiator. Alex Ancheta is a proactive leader who motivates and instills confidence in sales and promotion teams to optimize performance. Deep understanding of success and operational excellence combining strong business acumen with the need to compete and deliver at a high level.

General Manager I Director of Marketing, F&B at Goldbar, Bleecker Kitchen & Co, Sweetwater Social

September 2014 - Present | New York

CEO & Founder at Collective Edge

January 2013 - Present | NEW YORK CITY, NY

Collective Edge is an activation, brand architecture, business development, marketing and event production company specializing in food & beverage and hospitality solutions. We create significant brand elevation through insightful, creative, and aspirational hospitality experiences, while consciously driving return on investment. Clients include Morgans Hotel Group, Addison Hospitality Group, Thompson Hotels, Butter Group, Maison Dellos

Executive Director of Bars and Business Development, F&B at MORGANS HOTEL GROUP

September 2010 - Present | NEW YORK CITY, NY

HUDSON NY ROYALTON MONDRIAN SOHO

Executive Director of Marketing & Business Development, F&B at Maison Dellos

July 2013 - September 2014 | New York

Manon New York Dellos Catering Betony

Executive Director Beverage at Revel Entertainment LLC

May 2012 - January 2013 | ATLANTIC CITY, NJ

CASINO BARS, SKY BAR, SKY GARDEN, REVEL POOLS, CABANA, REVEL BEACH, OVATION HALL, ULTRA LOUNGE, SKY CAFE, ALCOVE, BASK SPA

Beverage Director / Marketing Director, F&B at THE BRIER GROUP

May 2007 - February 2010 | NEW YORK CITY, NY

AMALIA / D'OR HIGHBAR ASPEN ASPEN SOCIAL CLUB

General Manager / Promotion Director at SUEDE

May 2002 - May 2005 | NEW YORK CITY, NY

General Manager / Event Director at VERUKA

May 2001 - May 2002 | NEW YORK CITY, NY

Food & Beverage Manager at SERENA BAR & LOUNGE

May 1999 - May 2001 | NEW YORK CITY, NY

New York University - Leonard N. Stern School of Business

Xavier High School

New York Real Estate Institute

NY Real Estate License

Concentration: Residential and Commercial Real Estate Rentals and Sales

MUSIC. Art. Photography. Travel. Dining. Film. Social Media. Event Marketing and Production. Brand and Business Development.